Redefining In-Flight Catering

Cindy Tse – Corporate Flight Attendant in Hong Kong and Beijing

Having over 20 years of teaching experience in the aviation and hospitality industry, Cindy Tse brings a strong background from the service industry. Cindy started her career with a reputable international airline group and strives to demonstrate excellence in premium customer service, in-depth European knowledge and strength in her language ability. She was appointed to act as cabin crew instructor, working very closely with all cabin crew and the management team. She has, over the years, accumulatively designed and delivered training for more than 8000 participants, including both junior and managerial levels.

As the lead of Cabin Services and Talent Development, Cindy now oversees the Corporate Training and all people development endeavors of Sino Jet in Hong Kong and is devoted to designing modules, conducting training, evaluating and verifying employee’s performance through reviews, identifying the staff development and training needs to ensure consistency in VIP Service and the business overall. The profound experience brought from the aviation and hospitality industry enhances the speed of Sino Jet’s expansion globally, as well as the Premium Service Standards.

Which aircraft have you flown on during your career?

All types of Airbus and Boeing aircraft, and a variety of aircraft in the Sino Jet Management fleet.

Where did you receive flight attendant training?

All my training was received in Hong Kong.

When was your last recurrent?

I am a trainer, and I train my Corporate Flight Attendants myself.

What are your base locations?

Our company is in Hong Kong and Beijing, respectively.

How long have you been a flight attendant?

I started my career as a flight attendant in the year 2000. I have 17 years of commercial experience and for corporate, and then I joined the Corporate Jet Aviation last year, in October.

Aside from your corporate flight attendant training, what other education do you have?

I have attended numerous Train-The-Trainer Courses to develop myself, and I have just acquired my CIPD Bachelor Degree in Learning & Development.

Which languages are you fluent in?

Flemish is my mother tongue. I also know English, German, French and Cantonese

Which business aviation conventions and trade shows do you attend?

I recently joined ABACE which was held in Shanghai. I am very grateful to my president, Ms. Jenny Lau, who always supports me greatly. She inspires me a lot through her extensive knowledge and the way she converses with people. To make the company successful, as a trainer myself, I make sure the vision and the mission of the company are brought forward to all employees.

What has been your most memorable flight?

During my career in the aviation industry, I was chosen by the management to delegate the crew and take care of the Belgian King Albert and Queen Mathilde from Chengdu to Hong Kong. I only had limited time to teach my crew some greetings in Flemish and French. That was a very memorable flight for me.

I was also chosen to assist in coordinating the very popular TVB Series “Triumph in the Sky,” where I was given the task to share with the actors and actresses all kind of different scenarios inflight.

I was also appointed to be the English Voice Clips in the Public Announcement Recording. This experience has pushed me to enhance my communication skills greatly.

What type of cuisine to you prefer?

I like Chinese Cuisine very much.

What are your favorite destinations, and why?

I love the Maldives and Europe. Maldives because it is a relaxing place where I am allowed to retreat myself and Europe because I love visiting museums, its food and the culture.

What is your favorite restaurant?

I like Desiree De Lille, which is in Belgium basically. They have the best Brussels Waffles, and you should not miss their Croque Monsieur.

What are some things to do that you would suggest for a corporate flight attendant visiting Belgium?

Since I am from Belgium, I would suggest not to miss visiting “Manneken Pis.” It is located in the heart of Belgium and Bruges, which is well known for its historical monuments.

Any cultural tips for a corporate flight attendant visiting Belgium for the first time?

Yes, indeed. Never eat in the public busses, as that projects bad etiquette. Travelling across Europe is easy nowadays, as everyone is using the same currency. All shops are closed by 6 p.m. sharp.

What do you feel are essential skills for a successful corporate flight attendant?

I strongly believe that if you have passion and you are willing to work the extra mile for your valuable guests, as well as have empathy and think out of the box, be creative and, most importantly, you should be flexible all the time – these are the essential skills.

What advice would you give someone looking to become a corporate flight attendant?

I would strongly advise them to get well prepared before an interview (e.g. well groomed, full make-up, business attire, study the company’s background well) and don’t be late. It all goes back to your first impression that you want to give to the interviewers. Also, they need to understand well the difference between commercial and corporate, as 90% of duties are completely different.

We expect that all our Corporate Cabin Attendants are able to work the extra mile, give personalized and tailored services, are able to memorize all our clients’ preferences, communicate extremely well with all respective departments, and so on. Most importantly, they should align their services with our vision and mission, meaning that we strive to be the leading Premium Solution Provider, and strive for service excellence by anticipating all needs of our clients, making aircraft ownership and flying a pleasant and enjoyable experience without hassle and doubt. Clients’ satisfaction is our business and safety is our priority.

After all, we are all looking for top talented corporate flight attendants.

What email address should be used to contact you?

This article is part of a series of interviews we are conducting with corporate cabin crewmembers. If you would like to be considered for an interview, which is posted on our blog and all of our social media accounts, please contact

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